do you ever actually hear about Triple Point Days?

i’m pretty sure i’ve NEVER been notified of these yet they say that they have them every year. purely by accident i was shopping one day and they informed that it was a triple point day. i may have shed a tear - i happened to be at the Factory Outlet store so it couldn’t have been better

but what i want to know is, am i just not getting this info? or is this a perk they keep very quiet… so quiet you don’t get to know about it even though it’s one of the FEW perks for attaining the Luxe status? anyone?